There’s a group of people in your audience who would pay to be closer to you.

Hi.

If you’re reading this, you’ve most likely been creating content for years.

You have more than 100,000 people watching your videos, reading your posts and hitting “like”.

They comment, ask you questions, and message you privately to thank you or tell you things.

And there’s a little voice telling you there could be something more there.

You’re right.

Within that crowd of followers there’s a quiet group that doesn’t want more free content. They want more of you.

And if you don’t give it to them, they’ll end up finding it in someone else’s community.

Social media is great for reaching people who are interested in what you do. No doubt about that.

But it has one drawback: the relationship only goes one way. You post, people comment, and nobody knows each other.

In a community of your own, that changes.

They stop being one more comment among hundreds.

They have names, they recognise each other, and they know they’re somewhere not everyone gets in.

On social media

Thousands of people follow you, but they don't know each other.

In your community

They get to know each other, help each other and stay.

Think of one specific person in your audience.

They’ve been following you for a while. They see what you post, save it and try what you share.

But they do it on their own. They keep their questions to themselves, and have no one to share their progress with.

One day they join your community and post their first question.

Within half an hour, three people who’ve been through the same thing have replied.

A month later, they share their progress without embarrassment. Three months later, they’re the one answering newcomers.

They joined because they were interested in what you do.

They stay for the people they’ve met inside.

Relationships that, in their everyday life, would have been so much harder to find.

Or that they probably would never have found.

Notice one detail in this story.

The ones answering the question aren’t you. They’re other people in the community.

For this to work, you don’t need to post more or prepare exclusive content every week.

In a well-designed community, much of the value comes from its members: they share what they do, help each other and cheer each other on.

On top of that, it can be a source of recurring income for you, whether you already sell something or not.

Income that arrives every month, from a community that stays alive even on days you don’t post anything.

If you’d love to have something like this, but can’t see where you’d find the time to set it up, run challenges and keep it working…

That part is on me.

My proposal is to help you design that space, launch it and take care of much of the day-to-day running.

We do it in three steps.

1
Design the model
We work out how it will be structured, what content it needs and what will make people want to stay.
2
Get it going
I set up the platform and the whole internal structure, so everyone who joins finds it all ready and working. Then we launch it to your audience.
3
Run it with you
I see what people like most and what not so much, spot new opportunities and adjust whatever’s needed. That way, day by day, we build a better community.

So how do I get paid?

You've already brought people together and earned their trust. I turn that trust into a place of your own that lasts and brings you income every month.

My share comes out of that income: I start getting paid when you start getting paid. That way, we both want the same thing: for it to work.

And what if your audience isn’t willing to pay?

We find out before we start. First we study your audience and, if there’s no real opportunity, I’ll tell you.

If you’d like a place of your own for your people, one that doesn’t depend on Instagram or YouTube, let’s talk.

If anything in this letter has sparked your curiosity, write to me. Tell me who you are and I’ll send you a short video with examples of communities that are already working really well, and how I picture it in your case.

Talk soon, Diana

Diana reading a magazine at a table, next to a terracotta wall lit by the sun

PS. Writing to me doesn’t commit you to anything. If I see your audience isn’t ready for a paid community yet, I’ll tell you just as honestly.

I’m looking to work with creators who share what they know and help other people discover what they’re capable of.

Think of one specific person in your audience.

We do it in three steps.

Design the model

Get it going

Run it with you